True RX
Perfect match
The True Rx Pitch
I designed a logo and art directed concepts to illustrate a revolutionary system to match patients with the right prescriptions for a conceptual biopharmaceutical pitch. I started with ideation, development, and design exploration for the transformative healthcare idea, contributing to a broader idea generative push. I developed the visual identity, including a bold, modern look, and art directed concepts that conveyed innovation, precision, and patient-centric care. (Names and specifics redacted due to confidentiality).
The Work
My work helped establish the narrative, framing the system as a revolutionary step forward in personalized medicine. I crafted a cohesive brand personality and messaging strategy, combining clarity with optimism to sell to the client, and designed an impactful pitch that balanced data storytelling with emotional resonance. Strategic copywriting supported it to ensure consistency across all examples.
Worked on independently with creative direction from Chris Whaites at Heartbeat.
