Northwell Health
Care Bravely
The Care Bravely Project
The mission at LifeBridge Health is not just to care for every patient, but to Care Bravely. To make going above and beyond the normal. It’s a mentality they bring to everything they do. No task too small, no detail too minor. When they care, they Care Bravely. This ethos was imbued in the logo I designed for the hospital conglomerate’s purpose-driven movement to get people in the Baltimore metropolitan area to care about their community’s health. I landed on a simple, stark lockup in a legible font with bright, contrasting colors to make a bold entrance.
The Work
Everything starts with a logo and, in this case, the logo evolved into the Care Bravely campaign that is still going strong today. I’m proud that my tiny identity has stood the test of time and continues to represent a widespread movement that changed the way Baltimore and its surrounding area approaches healthcare. LifeBridge Health is synonymous with Care Bravely and both are equally recognizable symbols around town.
Branding in Action: Atrium Signage
Campaign Posters
