Environmental Graphics & Signage
Tribeca Festival
In collaboration with Overland Entertainment, I worked closely with their Creative Director, Karen Popa, to bring DeNiro Con to life at Spring Studios, an events space in downtown Manhattan. To celebrate The Tribeca Festival’s co-founder and legendary actor Robert DeNiro, a temporary career-spanning exhibit called “De Niro is an Icon” was on view for the duration of the 2024 festival. From the team at Pentagram in partnership with The Tribeca Festival, the exhibition explored the depth and nuance of De Niro’s craft through the physical layering of artifacts, quotes, graphics, projections, and photos in the space.
Project Healthy Minds
The World Mental Health Day Festival put on by Project Healthy Minds is a gathering of wellness influencers and policy advocates fighting for mental health awareness and action. Through wayfinding and informational graphics, I helped bring the 2025 event to life, guiding attendees seamlessly between classes, lectures, and activities. My work amplified the festival’s branding and vibe, shaping the bright and colorful environment so attendees could engage openly each other and share their journeys.
Mount Mutombo
For the New York City premiere of Mount Mutombo at the Beacon Theatre on October 29, 2025 hosted by NBA Cares, I designed the step & repeat wall and other key event graphics, creating high-impact visuals for the red-carpet and beyond. The design carried throughout the space and helped set a branded tone for the evening, giving guests stylish backdrops for all their photos. The ever-growing NYC movie premier industry is one I’m very interested in and hope to work further with.
Cohen Children's Medical Center
As part of Northwell’s Raise Health Campaign, I designed and installed this environmental design decal of the Children’s Bill of Rights that we came up with for them at the entrance of Cohen Children's Medical Center in Queens, NY.
Global Citizen
For the Global Citizen Festival on September 27, 2025 in New York City’s Central Park, I played a pivotal role in crafting menus, signage, stanchion toppers, and on-site activations for P&G and Carbone, key partners in the event. I brought their brand presence to life in a way that felt subtle and blended in with the overall event. My graphics supported the event’s activism-driven purpose, ensuring that attendees could easily navigate and engage with the sponsor activations in a meaningful way.
Hudson Yards
For Shine Bright at Hudson Yards, the neighborhood’s spectacular holiday lighting ceremony, I designed the stage podium, crafting a festive centerpiece that complemented the millions of twinkling lights and decorations. It helped anchor the live performances and party, creating an elegant holiday experience. Even in a small way, I contributed to turning Hudson Yards into a magical, immersive winter wonderland!
