Tepmetko
Tep Talks
The Tep Talks Project
For Tepmetko, a cancer medication targeting MET proteins, I designed a logo and branding treatment for TEP Talks, a fictional video series in the vein of TED Talks. I worked with a creative director and copywriter to flesh out the look and feel for a microsite, banners, and experiential design mockups aimed at patients with relevant diagnoses.
The Work
My aim was to create a cohesive brand experience inspired by the optimistic, educational tone of TED Talks but grounded in empathy and clarity for a healthcare audience. The brand is approachable and empowering, designed to demystify complex treatment information while fostering patient confidence. I established a bold, clean graphic system with accessible typography, vibrant yet soothing color, and human-centric imagery. I tailored it to ensure consistency across patient touchpoints while aligning with the overall Tepmetko brand ecosystem.
Worked on independently with creative direction from Andy M. at Heartbeat.
