Subliminal Messaging

With more people outside during the pandemic, there was a rise in out-of-home advertising, and some in unexpected places. Brands like Glossier implemented new tactics: partnering with local, struggling businesses to promote their brands. While these marketing strategies were innovative and seemed to benefit a good cause, some cities called it 'visual pollution' even spurring anti-capitalist graffiti from 'brandalizers' in opposition.

I created this collage to visualize how brands would rethink this advertising method as we returned to normalcy. It depicts a billboard within a billboard within a billboard and so on to represent the layers of messaging present in these subliminal ads.