McDonald’s

As customer appetite for content continued to grow with the introduction of TikTok, many companies including McDonald’s, Procter & Gamble, and Neutrogena took their creative work in house.

Even Corona (yes the beer company) developed its very own Corona Studios to release its in-house content series. Some speculated traditional agencies needed to become more agile in order to keep up with the increasing demand for content. I conceived this photographic illustration to show a makeshift studio set for in-house creative work, specifically how potatoes become french fries.