Investing

One day you're a microbrewery making IPAs, the next you're making hand sanitizer to fight a global pandemic. Just as companies got creative under financial duress in the 2008 crisis, we saw the same during COVID-19.

The sudden and seismic economic shift forced companies to make changes and develop ideas fast. In 2008 we saw the rise of WhatsApp, Venmo, and Groupon and 2020 brought the same. This illustration spoke to new businesses and ideas that emerged or companies that were smart investments, like Spotify, Zoom, and Pinterest, which grew tenfold.