Dry January

Instead of experimenting with drugs and alcohol, more and more people are experimenting with sobriety. Starting with Dry January, the growing number of adults cutting out alcohol completely became a huge health movement. The "sober-curious" as they’re called are forcing alcohol brands to adapt and come up with more non-alcoholic and low-calorie products.

This collage illustration was used to represent a piece about the wellness trend that stuck around long enough for millions of people to askew the hangover and change a billion dollar, centuries old industry