Prudential
Who's Your Rock
The Who’s Your Rock? Campaign
After the pandemic, Prudential wanted to look strong and resilient again by re-establishing the company’s iconic rock, but didn't know where to start. First introduced 125 years ago as both a symbol and a logo, it was phased out a decade ago for a more modern take, but Prudential needed to return to its roots for their customers’ sakes. Our commercial aired in every major market across the country during the Olympics and made a rock-solid case for why Prudential is king!
The Work
Using Prudentials established branding, we brought powerful portraiture and pandemic-related imagery of escapist fantasies into the fold, giving the century-old brand a current feel. Who’s The Rock established itself after this quick reintroduction and has become more than just a tagline.
Deliverables worked on: design (print, out-of-home, digital, social, video, image search, retouching & copywriting) and production
Curtain Up! Event Sponsored by Prudential
Curtain Up! Time Square Video Display
TV Spot
“Who’s Your Rock?” Commercial