PPI
Leading with purpose
The Leading With Purpose Project
The Power Purpose Index, or PPI for short, was an annual New York City based data-driven ranking that measured how well companies embed purpose into their core operations, from both consumer and employee perspectives. I developed this brand identity for an event series focused on sharing visionary ideas and sparking meaningful conversations put on by the research firm Dynata. The visual system reflected the conference’s wider intentions of target-based advertising and was incorporated in presentations, signage, and swag.
The Work
Keeping the branding simple with just four colors and two typefaces, I worked alongside the internal team to implement it seamlessly into each area of the public-facing summit’s look and feel. I created a partial system including a logo, presentation templates, key art, and taglines. Everything from the copywriting to the typefaces were chosen to reflect the energy of the conference, reimagining the world one industry at a time. The various executions of use were later used for ongoing material and publicity.
Worked on independently.
