Learn From Home

Back-to-school was on a steep learning curve in 2020 and 2021. And just like students, teachers, and parents, advertisers had to adapt on the fly. Instead of featuring the typical backpacks and back-to-school clothes, learn-from-home essentials like laptops and children's desks are taking top billing, driving ad share up 33%.

This tongue-in-cheek photo collage shows how kids are learning from any place on earth. As search results for products and services to aid online learning spiked, like the 600% surge for desks on Amazon, education experts wondered how many were actually used.