Ocean Spray

You may not know the name 420doggface208, but you probably saw his TikTok with 60M views. The video featured Nathan Apodaca skateboarding, drinking Ocean Spray, and singing Fleetwood Mac.

What was more impressive than the view count was the positive ripple effect. The TikTok was recreated thousands of times, Fleetwood Mac's streaming records were shattered, Ocean Spray received millions of free impressions, and, as a thank you, the brand gave Mr. Apodaca a brand new car.

This illustration visualized the positive outcome for TikTok whose user agreement makes all UGC available for advertising purposes. The hottest social media platform immediately used the viral piece of content to churn out an ad featuring Mr. Apodaca, Mick Fleetwood, and the CEO of Ocean Spray. Read the fine print, y’all!